The Purpose
HauteHouse Brands came to us to rebuild & consolidate the lifestyle marketing of two of their brands:
Theorie – an upscale, luxury brand that encourages women of all styles & hair types to radiate confidence by embracing their natural beauty.
Sedu – an exciting, anything-goes beauty line that defines identity & living with loud colors & rebellious imagery.
In this, we created a universal approach to support various marketing initiatives & media concepts that define each brand as “a moment.”
Product Marketing
After selling the lifestyle we sell the products. This order of operations changed the way our consumers interact with our product marketing campaigns. In retail locations, the smell of a product may produce nostalgia & lead to a purchase. We needed to induce a similar longing in a digital medium.
To achieve this, while simultaneously strengthening our brands’ images, we associated HauteHouse products with nature & the environment of its application. The products’ association with nature solidified the organic ingredients & thoughtful formulas used to infuse them; whereas, the association with the environment & sensory application provoked nostalgia.
Our social media marketing campaigns involved uniting product & lifestyle marketing through video tutorials & Instagram stories. This established a greater brand-consumer bond, ultimately encouraging our audience to trust & value our messaging even more.
Both applications ultimately encouraged consumers to purchase a product, click through to a video advertisement, or subscribe to an emailing list.
